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CO-BRANDING


WORKING TOGETHER TO REINFORCE THE CHARGERS BRAND

Co-branding demonstrates two (or more) identities promoting and selling their product as a joint initiative. The San Diego Chargers maintain many relationships and it is the responsibility of each organization to demonstrate proper graphic usage when co-branding items are developed.



ACCEPTABLE CO-BRANDING

When using the San Diego Chargers Logo in conjunction with a co-branding partner, all guidelines for logo usage MUST be followed. These include but are not limited to clear space
requirements, logo transparency and multiple Chargers’ logos on the same page.

See the examples to the right for correct and incorrect usage. Please note that these examples are not intended to guide design, but to show proper usage of the Chargers branding.

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ACCEPTABLE CO-BRANDING

See the example to the right for correct and incorrect usage. Please note that these examples are not intended to guide design, but to show proper usage of the Chargers branding.

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INCORRECT CO-BRANDING

The San Diego Chargers Logo should never be locked up with another logo (branding partner or otherwise) or promotional graphic.

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