COLOR GUIDELINES
SHOWING OUR TRUE COLORS
Color is a powerful way to communicate a message and serves as an integral part of what the Chargers stand for. The colors on the following pages support our strength and our personality. They also provide a balance between consistency and flexibility.
PRIMARY COLOR PALETTENavy and White are the Chargers Primary Colors. The Primary Color Palette, combined with the Secondary and Tertiary Palettes, expands the look of the Chargers Brand and adds the possibility for more diverse and effective communication. When appearing in grayscale, 100% Black is used in place of Navy. |
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SECONDARY COLOR PALETTEPowder Blue and its grayscale equivalent, 60% Black, make up the Secondary Color Palette. The Secondary Color Palette supports the Primary Color Palette. It extends the overall field and provides opportunity for accent and variety. |
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TERTIARY COLOR PALETTEGold and its grayscale equivalent, 30% Black, make up the
Tertiary Color Palette. The Tertiary Color Palette supports
both the Primary and Secondary Color Palette, and further |
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