These brand guidelines have been developed to help communicate, protect and nurture the San Diego Chargers Logos and brand applications. They should serve as a resource for furthering the Chargers’ brand strategy while providing a structural set of usage guidelines for expressing the brand.

Intended as a means for successful communication, these principles should be applied to all communications, including, but not limited to, employee materials, corporate partnerships and community programs. Even the items that seem small or inconsequential play a role in shaping the perception of our brand.

By consistently applying the messaging principles outlined in these pages, you will play an important role in protecting and strengthening the Chargers’ most valuable corporate asset: our brand.


Download the Brand Guidelines (.pdf 7 Megs)

Download All Chargers Brand Assets (.zip 5 Megs)