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LOGO GUIDELINES


THE CHARGERS BOLD IDENTITY

The following section outlines the framework and proper usage of the Chargers Mark
and Logotype. The consistent use of these elements of communication helps to ensure
the stability and recognition of the Chargers Brand.

To download a copy of the San Diego Chargers Logo, visit Chargers Branding at
http://branding.chargers.com.


PRIMARY MARK


PROPER USEAGE OF THE CHARGERS MARK

This section outlines the framework and proper usage of the Chargers Primary Mark, or “bolt.” The “bolt” is the most widely used and most versatile mark of the four logo applications.

The Primary Mark should NEVER be tilted or rotated. The end points should always meet at a horizontal horizon line. The white outline may NEVER be removed on a dark background.

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IDEAL CLEAR SPACE REQUIREMENTS

To maintain the logo’s visual integrity, the area around the entire logo should be clear of elements such as type, photography and other symbols.

The ideal clear space required is equal to the height of the “bolt,” represented by x in the example. The entire logo should be surrounded by clear space as indicated in the diagram at right.
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MINIMUM CLEAR SPACE REQUIREMENTS

The minimum clear space required is equal to 1/2x, or half the height of the “bolt.” The entire logo should be surrounded by clear space as indicated in the diagram at right.
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MINIMUM SIZE REQUIREMENTS

The minimum size of the logo for print usage is .625'' wide.
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